Key takeaways
- Eligibility and modules vary; check current options.
- Plan around shopper questions.
- Design for mobile.
- Fix the cause when content is rejected.
What A+ Content is
A+ Content lets eligible brands add enhanced descriptions with images, comparison charts and modular layouts to detail pages. Eligibility typically depends on brand ownership through a registry program, and module options and rules vary by marketplace and change over time. Check current availability for your account.
Start with the questions
List what shoppers need to know to be confident buying. Examples: how big is it, how does it work, what is it made of, how does it compare with other options, what is included? Build the content plan around those answers.
Choose modules deliberately
Select layouts that suit each message: image-led modules for lifestyle and scale, comparison charts for product ranges, text-and-image modules for features. Avoid using modules just because they exist.
- Hero image or brand story
- Feature and benefit modules
- Comparison chart for your range
- FAQ-style content
Write clear, accurate copy
Use concise text that supports the images. Keep claims factual and consistent with the listing and packaging. Do not include prohibited content such as pricing, promotions or unsupported comparisons with named competitors.
Design for mobile first
Many shoppers view pages on phones. Make sure text on images is legible at small sizes, images are not overloaded and the layout reads well in a single column.
Submit and review
After building, submit the content for approval and monitor the status. If it is rejected, read the reason and fix the cause rather than resubmitting unchanged.
Measure impact
Track conversion, returns and questions after the content goes live, where data is available. Compare with the previous period, noting other changes that might influence results.
A worked example
A seller of a small appliance notices frequent questions about cleaning and compatibility. Their A+ Content includes a step-by-step image module on cleaning and a compatibility table. Questions decrease and returns related to misunderstanding fall.
Common mistakes
Typical mistakes include repeating the bullets, using tiny text, making unsupported claims and ignoring mobile layout. Plan, design and proof content before submission.
A content planning worksheet
For each product, list the top five shopper questions, the best way to answer each one visually, the module that fits and the asset needed. Add a column for claims that need verification and for who approves the final version. This worksheet becomes the brief for your designer or agency and keeps everyone aligned.
Keep the worksheet with the final files so you can update the content when the product or packaging changes.
Your next three steps
Plan A+ Content as a project with owners.
- Confirm eligibility and available modules for your account.
- Fill in a worksheet of shopper questions, modules and assets.
- Review the design on a phone before submitting for approval.
Key terms
A few terms used above, in plain language.
- Module: a prebuilt layout block for enhanced content.
- Comparison chart: a table comparing your products.
- Brand registry: Amazon's program for verified brand owners.
Frequently asked questions
Is A+ Content available to every seller?
Generally to brand owners meeting eligibility requirements. Check your account.
Will A+ Content guarantee higher sales?
No. It can improve clarity and conversion, but results depend on many factors.
This guide is general information. Amazon's fees, policies and program rules change and vary by marketplace, so confirm current details in Seller Central and, for tax or legal questions, with a qualified adviser.