Amazon Reporting and Analytics
Reports are only useful if they lead to decisions. SellerDesk builds regular reports from your Amazon data, explains what changed and recommends next steps.
What the service covers
- Sales and traffic trends
- Units, sessions and conversion by product and period.
- Advertising performance
- Spend and return metrics tied to the products they support.
- Inventory exposure
- Stockout and overstock risk by SKU.
- Operational exceptions
- Account health, order and listing issues raised in the period.
- Fees and profitability inputs
- Amazon fees, advertising and logistics costs organized for analysis.
- Action plan
- Prioritized recommendations for the next period.
What a useful report contains
Report content is agreed during onboarding. A typical structure is:
- Summary
- What changed since the last period and why it matters.
- Metrics
- Sales, traffic, conversion, advertising and inventory in context.
- Issues
- Open problems, owners and status.
- Actions
- Recommended next steps and decisions needed from you.
What needs your approval
- Report format and cadence
- Which cost inputs are shared with us
Scope and boundaries
- Revenue is not profit. Accurate profit analysis needs product cost, fees, taxes, advertising and logistics data from you.
- Reports reflect Amazon's data and reporting delays and attribution limits.
Common questions
How frequently will I receive reports?
Cadence is set during onboarding, commonly weekly operational updates and monthly performance reviews.
Can you tell me my true profit?
Only with complete cost data. Without it, reports show revenue, fees and advertising, and say what is missing.
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