Amazon PPC Management Services
Advertising can accelerate discovery, but unmanaged campaigns waste budget. SellerDesk audits and runs your Amazon advertising with targets tied to your margins and goals.
What the service covers
- Campaign audit
- Reviewing structure, spend and targeting.
- Keyword research
- Finding relevant terms by intent.
- Campaign structure
- Organizing campaigns by objective and product.
- Budget and bids
- Setting and adjusting based on performance.
- Negative keywords and search-term analysis
- Removing waste and promoting converting queries.
- Placement and reporting
- Reviewing placement performance and presenting results.
Advertising metrics explained
We report these measures together, because no single number tells the whole story.
- ACoS
- Advertising cost of sales: ad spend divided by ad-attributed sales.
- TACoS
- Total advertising cost of sale: ad spend divided by total sales, including organic.
- ROAS
- Return on ad spend: ad-attributed sales divided by ad spend.
- CTR
- Click-through rate: clicks divided by impressions.
- CPC
- Cost per click.
- Conversion rate
- Orders divided by clicks.
What needs your approval
- Monthly budgets and spend ceilings
- Campaign goals
- Major structural changes
Scope and boundaries
- We do not promise a particular ROAS, ACoS or sales result.
- Suitable targets depend on product economics, objectives, attribution and market conditions.
Common questions
Can you manage Amazon PPC campaigns?
Yes, within a budget and goals you approve.
What ACoS should I aim for?
It depends on your margins, objectives and product stage. We set targets with you.
Ready to Outsource Your E‑commerce Operations?
Tell us where you need support. SellerDesk will help you identify the right combination of operational management, content, and growth services for your e‑commerce business, on Amazon and other platforms.