Key takeaways
- Check the dashboard on a schedule.
- Use Amazon's own current thresholds.
- Log, assign and resolve every notice.
- Respond with accurate evidence, never invented documents.
What the dashboard covers
The dashboard brings together performance metrics, policy compliance areas and notifications about listings or the account. The specific sections depend on your marketplace and fulfillment model, so open it and read each one rather than relying on memory.
Think of it as a smoke alarm: its value lies in being checked regularly and understood before it sounds.
Order performance metrics
Amazon tracks indicators related to customer experience, such as order defects, cancellations and late shipments for merchant-fulfilled orders. Targets and measurement windows are set by Amazon and can change.
Read the definition of each metric in Seller Central and note the current thresholds there rather than relying on figures quoted elsewhere.
Policy compliance and listing issues
Policy sections can flag intellectual property complaints, restricted products, product authenticity concerns and listing policy violations. Each has its own process for review and response.
Treat these notices as time-sensitive. Read the entire message and any attached documentation requirements.
Build a monitoring routine
A simple routine works well:
- Check the dashboard daily for new notices
- Log each issue with date, product and category
- Assign an owner and a response deadline
- Record the outcome and any preventive action
Responding well
Accurate, specific, evidence-based responses are more useful than long emotional ones. Identify the root cause, describe the corrective action already taken and the preventive steps in place. Never submit fabricated documents.
If a matter is complex, get experienced help before submitting, because a poor response can be hard to undo.
Reading trends rather than snapshots
A single reading tells you little. Record the key metrics weekly so you can see direction. A metric that is acceptable but steadily worsening deserves attention before it crosses a threshold. Pair the numbers with notes about what changed, such as a new supplier, a carrier switch or a listing edit, so patterns are explainable later.
Share a short trend summary with the team monthly so account health is a shared concern rather than something only one person watches.
Prevention is cheaper than recovery
Many issues trace back to a small number of root causes: inaccurate listing content, inconsistent shipping performance or product quality problems. Fixing the root cause reduces the volume of notices over time.
Keep supporting documents such as invoices, certificates and compliance records organized and current. When a notice arrives, having them ready makes a timely, accurate response possible.
Who should own account health
Name one accountable person for the dashboard and a backup. Their job is not to fix every issue personally but to make sure each one has an owner and a deadline. In small teams this is often the operations lead; in larger ones it may sit with a compliance or quality role.
Make sure the owner can see the dashboard on the day it matters, including during holidays and peak periods. A notice that waits unread for a week can turn a small problem into a serious one.
Frequently asked questions
Can an agency fix account health problems?
They can investigate and prepare responses, but outcomes are decided by Amazon and cannot be guaranteed.
What if I disagree with a notice?
Respond through the process provided, supplying evidence supporting your position.
This guide is general information. Amazon's fees, policies and program rules change and vary by marketplace, so confirm current details in Seller Central and, for tax or legal questions, with a qualified adviser.