Advertising and Analytics
Understanding Amazon ACoS and TACoS
What ACoS and TACoS measure, how to calculate them, and why neither number alone tells you whether your Amazon advertising is working.
3 min read
Advertising and Analytics Guides
PPC, metrics and reporting that support decisions.
Advertising and Analytics
Amazon PPC Campaign Structure: The Basics
How to structure Amazon PPC campaigns: automatic versus manual targeting, match types, grouping products and naming conventions that keep reporting clear.
3 min read
Advertising and Analytics
Sponsored Products vs Sponsored Brands vs Sponsored Display
How Amazon's main ad types differ: where they appear, who can use them, what they are best for and how to combine them across the shopper journey.
3 min read
Advertising and Analytics
Amazon Negative Keywords: A Guide for PPC Campaigns
How to use negative keywords and negative product targets in Amazon PPC: finding wasted spend, choosing negative match types and maintaining lists over time.
3 min read
Advertising and Analytics
Amazon PPC Bidding Strategies and Placements Explained
How Amazon bidding strategies and placement adjustments work, when to use each and how to monitor their effect on cost per click, conversion and efficiency.
3 min read
Advertising and Analytics
How to Set an Amazon Advertising Budget
A practical method to set Amazon advertising budgets from product margins, goals, break-even ACoS and launch stage, with a plan to review spend.
3 min read
Advertising and Analytics
Amazon Search Term Report Analysis: A Practical Guide
How to analyze Amazon's advertising search term report: finding winners, waste and new keyword ideas, with a repeatable weekly routine.
3 min read
Advertising and Analytics
Amazon Advertising for New Product Launches
How to plan Amazon advertising for a product launch: preparing the listing, choosing campaigns, setting goals and budgets and reviewing results.
3 min read
Advertising and Analytics
Amazon Ads Attribution and Measuring Incrementality
How attribution works in Amazon advertising, why ad-attributed sales are not the same as incremental sales, and practical ways to judge true impact.
3 min read
Advertising and Analytics
Amazon Business Reports: Key Metrics Explained
What the main Seller Central business report metrics mean: sessions, page views, unit session percentage, buy box percentage and how to use them together.
3 min read
Advertising and Analytics
Building an Amazon Reporting Dashboard That Gets Used
How to design a practical Amazon reporting dashboard: choosing metrics, data sources, structure, refresh cadence and the review routine that makes it useful.
3 min read
Ready to Outsource Your E‑commerce Operations?
Tell us where you need support. SellerDesk will help you identify the right combination of operational management, content, and growth services for your e‑commerce business, on Amazon and other platforms.